Boobie Ike

Rockstar bills Boobie Ike as a Vice City legend who acts like it, a man who turned street money into a legitimate portfolio of real estate, a strip club, and a recording studio. That studio is Only Raw Records, which he runs with Dre'Quan Priest. His Trailer 2 tagline, "the Jack of Hearts," plays on the all-smiles charm that drops the moment business is on the line.

Vice City is Rockstar's take on Miami, and Boobie fits its long line of self-made hustlers who blur the border between entrepreneur and criminal. The name surfaced in the second GTA 6 trailer released in May 2025, part of a wider cast reveal on Rockstar's website. His exact role in the story, and how much he crosses paths with Jason and Lucia, has not been detailed. What the trailer and bio establish is a fixture of the local music and nightlife scene, comfortable working both sides of the law.

He returns in Grand Theft Auto VI: An Extended Look on August 27, 2026, though not necessarily on screen. The showing opens with Jason and Lucia making a pickup on his behalf, and the job is what puts them in a drug-packing room when the police arrive. Outlets watching the premiere differ on whether the name spoken in the scene is the full "Boobie Ike" or just "Boobie", and whether he himself appears at all.